Sales and Profit: The Core Connection
Sales are often considered the backbone of any business, generating cash and supporting profit. However, merely increasing sales may not always lead to higher profits. To build true stability, businesses must ensure that sales support profitability. The sales process involves five core steps: creating a connection with buyers, securing payment agreements, delivering the product, collecting [...]
Relay Makes Ecommerce Banking a Dream
In 2019, while I was attending QB Connect, I stumbled upon Yoseph West with Relay. I quickly became interested in this online banking service and my excitement grew as everything I heard sounded like the perfect addition to my Profit First for Ecommerce Sellers toolbelt. After the event, I went home and decided to chat […]
Welcome to Ecommerce Recession-Proofing 101
The thought of recession looms over us all this year, but instead of sitting around worrying, why don’t we take action now? Let’s not wait to do the cleanup after the storm has wreaked havoc on our business. Instead, let’s reinforce the windows and stock up on what we need to help us weather the […]
How To Prepare Your Amazon PPC for a Profitable Q4
by guest blogger, Laura McCaul, Co-founder of Sponsored Profit For many Amazon sellers, Q4 is their most lucrative time of the year. In 2019, Amazon generated total net sales of 87.44 billion U.S. dollars in Q4 alone! If you want to get in on the action this Q4, it’s crucial that you prepare your Amazon […]
Amazon Review Guidelines: What Sellers Should Know
Reviews are vital to a seller’s success on Amazon. Having recent and relevant reviews is crucial in a competitive niche, as reviews impact search visibility. Reviews help inform shopping decisions and set products apart. Reviews also provide other less tangible benefits for sellers. Seeing exactly what a buyer thinks of a product can inform future […]
Amazon FBA Mastermind Module 1: The World Of Ecommerce
Amazon FBA Mastermind Module 1 began on January 20 with Dr. Ellen Britt welcoming the new students and setting the stage for the next 4 modules. Christine Cobb, our instructor, gave us an overview of the world of ecommerce and specifically how Amazon FBA fits into that world. Many of the barriers to entry for bricks-and-mortar […]
Your Money at Amazon—Do You Know Where it is?
Are you receiving all the money owed to you by Amazon? How can you ensure that you are? In last week’s blog, we learned from Yoni Mazor of GETIDA about collecting FBA Reimbursements.
Amazon ACoS: Understanding Your True Advertising Costs
One of the biggest concerns sellers have when it comes to Amazon PPC is their Advertising Cost of Sale (ACoS). ACoS is by far the most popular metric used to measure the performance of Amazon advertising campaigns. ACoS is that fickle percentage many sellers rely on to help them determine how they should bid on […]
How Did Your Ecommerce Business Fair on Amazon Prime Day?
Amazon Prime Day wrapped up last week and the reports I saw were somewhat mixed. Some reported their results as “meh,” “decent” and “only a 30% increase.” Was it the same for you? The settlement deposit will be coming soon and I’m wondering, “What will you do with that bump in sales?” What to Do […]
