eCommerce Bookkeeping

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Ecommerce Sellers—Is Easy Better Than Exceptional?

Easy customer service is better than Exceptional customer service. Why? Because Easy generates loyalty. This is a major tenant of Roger Dooley, author of the book, Friction. I attended an event where Dooley was keynote speaker, and he made several points that have stuck with me to this day. According to Dooley, one of the [...]