Why Gross Margin is the Bottom Line for Ecommerce Sellers
In real estate we often hear the top three things that matter most are Location, Location, Location. For ecommerce sellers our mantra should be Margin, Margin, Margin! Gross Margin or Gross Profit is a number every seller should know. I hear a lot of talk about ROI, and that is important as you make sourcing […]
PPP Loan Forgiveness—The Latest Update for Your Ecommerce Business
It’s been a few months since we talked about the Paycheck Protection Program (PPP) loans that many of you received earlier in the year. We have been monitoring the guidance issued by the Treasury Department and the Small Business Administration (SBA) and trying to keep tabs on the “talk” that Congress may forgive loans up […]
Amazon ACoS: Understanding Your True Advertising Costs
One of the biggest concerns sellers have when it comes to Amazon PPC is their Advertising Cost of Sale (ACoS). ACoS is by far the most popular metric used to measure the performance of Amazon advertising campaigns. ACoS is that fickle percentage many sellers rely on to help them determine how they should bid on […]
How Did Your Ecommerce Business Fair on Amazon Prime Day?
Amazon Prime Day wrapped up last week and the reports I saw were somewhat mixed. Some reported their results as “meh,” “decent” and “only a 30% increase.” Was it the same for you? The settlement deposit will be coming soon and I’m wondering, “What will you do with that bump in sales?” What to Do […]
Wait! What? Debt Can Be a Good Thing for Your Ecommerce Business?
While I generally advise many of our clients against the use of debt in their business, it can have its place, if it’s being used as a tool and is managed responsibly. There are good reasons to have debt, such as loans. Here’s how I differentiate between the good and the bad (to avoid the […]
Profitability: Educating Ecommerce Sellers
Educate, Educating, Education. These words are sure to evoke some response, especially if you’re doing school from home during the COVID lockdown. For me, these words bring back memories of my grandfather. He always said, “Get your education; no one can take that away from you.” I worked in a corporate job and went to […]
A2X for Walmart Ups the Game for Ecommerce Sellers
We are thrilled that the “cat is out of the bag!” Last Friday, A2X Accounting announced their newest software product, A2X for Walmart. We have been beta testing the software for the last few months and we love it for all the same reasons we love the A2X for Amazon software. Once you connect A2X […]