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Does Your Ecommerce Business Have a Squirrel Fund?

Have you ever noticed how diligent the squirrels are about collecting and burying acorns and other nuts? They are hard workers! Whenever the ground is covered with fallen nuts, you can bet the squirrels will be out there, working like there’s no tomorrow to gather and stash as many as they possibly can. Why? So when the lean times come, namely Old Man Winter, they will be prepared with their stash of food to get them through to the next season. In the Profit First world, we like to call that a Squirrel Fund. Do you have one?

How to Navigate the Ebbs and Flows of Your Ecommerce Business

At bookskeep, we understand that ecommerce businesses have ebbs and flows. It’s important to save during the prosperous times for your “winter” months. This makes sense, so why is it so hard to do? There is a behavioral reason for this. It’s called Parkinson’s Law, and it is the basis of Profit First. Parkinson’s Law states, “work expands to fill the time available for its completion.”

Build Up Your Squirrel Fund

  1. When you receive your Amazon payout, try to pay for inventory you just sold. If you owe creditors for your inventory, set funds aside to take care of paying for these expenses first.
  2. Next, calculate your average monthly operating expenses for the year. Let’s say that you have average operating expenses of $3500 each month. Ensure that you have that amount in your account to cover your operating expenses until the next payout.
  3. Pay yourself and set aside taxes using the Profit First method—take care of you and your obligations.
  4. Save! Move the remaining funds to a separate savings account. Do not leave it in your operating account. Out of sight, out of mind! As this account builds, you can develop a strategic approach to how you want to use those funds.

Create a Strategic Plan for These Funds

You’ll be surprised how quickly your savings account accumulates. Depending on your business needs and strategic plan, you can use these funds in a variety of ways!

  1. Taxes—We all dread tax season, but if you have been planning and saving, it makes tax time less stressful.
  2. Cushion—If you have savings, you can use these dollars to supplement your paycheck or operating expenses during your business off-season or when times are slow.
  3. Grow Your Business—Perhaps you’re considering changing your business model. You can use your savings to switch from retail arbitrage to wholesale, or launch a new Private Label product. Maybe you consistently run out of inventory; these funds could allow you to build your inventory stock.

Whatever you decide to spend your savings on, you will sleep better knowing that your Squirrel Fund is there to help see you through!


profit first book Interested in Profit First?

If your ecommerce business isn’t where you’d like it to be in terms of profitability, check out my book, Profit First for Ecommerce Sellers. It answers important questions about how to implement Profit First in an ecommerce business. Take control of your money and your business, and put Profit First to work for you! Contact bookskeep today to learn more about accounting for ecommerce and Amazon.


Post Author Cyndi Thomason


Cyndi Thomason is founder and president of bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for ecommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion to educate her clients and help them structure their businesses to maximize profits.

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